Sending SMS & MMS Campaigns

5 min read

LeadWire in an SMS Marketing management tool, our SMS & MMS marketing campaign module let you intuitively create and manage them to effectively reach your audience. From it, you can decide which segments of your audience you want to engage and add the content of your campaign with the help of our engagement tools. To create a new Campaign you can navigate to the Campaigns option on the left-side menu from anywhere in LeadWire and then click Create Campaign at the top right of the screen. This article describes how to setup and manage your SMS & MMS marketing campaigns in detail.

Campaign Setup #

The Campaign Setup page let you configure your campaign’s details prior to sending it. First, you can name your campaign with a unique name to identify it later when accessing its report. Then you can choose what audiences you want to send the campaign to from the Audience drop-down menu, there you can choose one or more audiences, If you choose an audience containing one or more coupons, you will see a drop-down where you will be able to choose it and send it in the campaign. Next, you can choose the telephone number you want to send your campaign from. In the campaign type drop-down, you can choose between three types, SMS, MMS, or Survey campaigns, The next sections explain each one of them in detail.

Please Note: You may have multiple numbers assigned to your LeadWire account, in that case, you can choose the number from the drop-down menu. if you assigned a default number to an audience it will be automatically selected when you choose that audience.

Filter your campaigns with Custom Fields #

Once you choose the audiences you want to send your campaign to, you can also filter your campaign recipients further with your audience’s custom data fields by choosing Show Filters below the audience drop-down. You will only be able to see this option if you have created Custom Fields for your audiences. The filter tool lets you choose multiple parameters depending on your field data type so that the campaign is only sent to the contacts that meet that criteria. You can add up to 3 filters to each campaign and apply several filters to the same field. In the example below, we want to send this campaign to contacts in the Midwest Customers and Website Leads audiences that Enrolled after 2019 and who also bought from the Shoes department. Conditionals such as AND and OR are also available to combine filters in a manner where you can exclude or include contacts depending on your target strategy.

In cases where you apply customer filters to your campaigns, the system will not give you the credit usage details in the campaign summary, this information will be provided after the campaign is sent as it is calculated by our backend while processing it.

SMS Campaigns #

SMS Campaigns are text messages you can send to your audiences. In its content, you can include your message and up to 160 characters per message. In them you can include text, emojis, or links and phone numbers that user’s messaging app will recognize and make them clickable.

Content Options #

Within the message you can add multiple pre-determined option badges.

Company Name: This badge will add you organization name within the content. You can edit this in you Account Settings.
Contact Name: Messages may be personalized with each contact’s name. LeadWire takes the contact’s name from the audience (if available), otherwise it will send a blank space. To add personalization to a campaign just add the variable and LeadWire will replace it with each contact name.
ShortURL: LeadWire provides a built-in URL shortener you can use to reduce your message character count when adding long links. Upon adding a link to your message content, LeadWire will detect it and enable the Shorten URL button. If you press the button, your link will be replaced with a short (24 characters) URL. This also allows LeadWire to provide you with a Click-through rate analysis in your campaign report.
Coupon: If the chosen audience has an available coupon, you will be able to add its placeholder within the text. LeadWire will replace it with each contact’s unique coupon Id. For more details see our guide on creating and sending discount coupons.

MMS Campaigns #

MMS Campaigns contain the exact same options as the SMS campaigns, however, when you choose the MMS campaign type, you will have the option to choose media from your local storage. The maximum filesize for MMS is 1MB and you may send several file formats.

Sending Options #

In order to send your campaigns, you have a few options, where you can send it as it is, save it as a draft or schedule it for a future date and time.

Schedule

When you click on Schedule campaign a new screen will appear where you can choose the date and time when you want your campaign sent. Once the campaign is scheduled you could modify its details from the Campaigns list. When the campaign is sent you will receive an email notification and you will see its reports on the Reports view.

Save as Draft and Send

Campaigns can be saved as drafts you can later pull up from the Campaigns list and make any changes to them before sending. In either case, you will get a confirmation screen where you will see a summary of the campaign’s details, including the number of messages that will be added to your plan monthly consumption. The Estimated Total Messages will be a sum of all the chosen audience’s contacts multiplied by the number of messages per contact that results from your content. To learn more about the character count, see our SMS Character Limit article.