Author name: Rachel Towe

To effectively engage in targeted marketing and effective marketing strategies, it is crucial to know what your intended market is interested in. Learn how!

A strong content strategy is a great way to build brand affinity! Write about what your target customers are interested in to keep them connected to your brand!

A great way to tackle relevant company associations is through developing a strong and reflective brand, and building up your brand loyalty and affinity.

Working with influencers in your target market is a great way to market your company! These influencers are trusted in your niche, by your customers.

It’s almost mother’s day, which means it’s a great time for some SMS campaigns! Make sure your customers know how to celebrate their moms with your business!

In this article we go through the importance of market segmentation and how to effectively segment your market. This process will lead to increased ROIs!

In this article we go through the 5 best calls to action to end your SMS campaign with and assure they match your campaign goals!

In this article we go through how to craft your SMS marketing strategy with the example of “All Sweaters” in December.