The evolution of Marketing in the New Millenium
Some marketers say that Marketing in the 2000s was an enormous contradiction because of the internet. People started realizing the power and importance of their personal data. In this blog, we are going to explore the evolution of marketing through the new millenium (2000 – present) but also the customer relationship with brands.
This years saw the launch of Facebook, MySpace and Google AdWords. Radio, direct mail, and newspapers were the go-to mediums for marketing. Marketers and customers saw the online space as a question mark. Companies realized they needed to articulate a clear value proposition to get noticed. They had to show results to survive. This years proved a comprehensive marketing strategy that links various contact points produces better return on investment and greater value for customers.
The digital marketing world saw its first sharp spike in 2006 when search engine traffic was reported to have increased to about 6.4 billion in a single month. In 2006 HubSpot was launched and social media continued to grow with the introduction of Twitter. E-commerce began to grow thanks to Amazon. Mobile text messaging marketing became increasingly popular.
Social media marketing goes mainstream. As part of this evolution, social media will extend throughout organizations, namely customer service. Further, social media advertising will come into its own and yield relatively stronger results as happens with any new advertising platform. Marketing goes real-time, not just watching issues for PR and potential fires
Today artificial intelligence is transforming digital marketing through automated adverts and emails. This is accomplished by using big data analytics, machine learning, and other processes to gain insight into your audience and then targeting them with relevant ads or emails i.e. when you click on something and it then pops up again!
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