canvs + leadwire
LeadWire integrates Canvs AI to provide insightful analysis of open-ended questions in our SMS Survey module.  Harnessing the power of Artificial Intelligence and Machine Learning, Canvs transforms open-ended text from surveys into conversational intelligence about how people feel and why.
Some benefits of using the LeadWire + Canvs integration:
  • Accelerate time-to-insights, deepen understanding of audiences, and reduce the cost of analysis.
  • With 209% higher interactions than email, or phone calls, SMS messaging increases your survey’s completion rates.
  • Reduce the friction of re-directing your contacts to external sites, and making them fill long forms before answering surveys, with LeadWire respondents just text back their responses.
  • LeadWire translates open-ended responses to maximize the analysis results regardless of the language used by respondents.
Canvs Integration

Better understand your customers, users, audience, fans and followers with Canvs

The unstructured, unfiltered text data of open ends can help insights professionals and the organizations they serve better understand their customers, audiences, and markets. 

Use Canvs + LeadWire for multiple research contexts

Consumer Behavior

Consumer behavior surveys seek understanding of consumer attitudes and preferences, to inform business decisions or strategies for a particular product or service category.

Audience Feedback and Ad Test

Audience feedback operates very much like product feedback surveys, but for content (generally a movie, TV show or commercial), identifying reactions and attributes of the content experience that have the most impact on the consumer

Customer Experience and NPS Surveys

Further the power of Net Promoter Score (NPS) survey by analyzing what topics and emotions were elicited from its cohorts (detractors, passives, and promoters)

Brand Awareness Studies

Brand and awareness surveys are utilized to understand both the mindshare that various brands occupy within a category, as well as the attributes and attitudes associated with those brands.

Product Feedback and Concept Testing

Surveys designed for product feedback and concept testing are about understanding how the consumer feels about a specific product or service.

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