Bring custom contact data to LeadWire and unlock advanced targeting [Product Update]
We just launched our biggest update yet! You can now create custom fields within your LeadWire audiences to store additional contact information. These fields will in turn allow you to better organize contacts and use them to further segment your campaigns and provide you with better insights on 1:1 conversations. This update will be key for marketing, sales and, customer service departments looking to get the most out of their text and multimedia marketing campaigns by allowing you to find the right target within your contacts and send the content that will resonate with them.
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