Boost your SMS Marketing Strategy with these 5 Integration Ideas.

1. CRM Integration

Connecting any marketing platform with your CRM is key to centralizing customer information.  By integrating your CRM to LeadWire you can automate text messages based on changes in customers’ profiles, and synchronize their information to filter campaigns adding filters based on such fields.

2. Automation Software

Automation tools like Zapier or Make are also important in any marketing strategy.  These tools allow you to connect multiple systems and create flows based on triggers that happen on any of those systems, for example sending an automated text message 2 days after a contact signup through a Facebook form or sending an appointment reminder the day before an appointment for a Dental office. 

3. E-Commerce Platform

If you have an e-commerce platform, an SMS Marketing strategy is a powerful way to reach or retarget your customers, due to the diversity of use cases you can apply, like for example order updates, exclusive deals based on customers’ preferences, or abandoned carts reminders .  This will certainly improve your customer experience and will increase your brand loyalty.  Tools like Shopify offer multiple options to integrate third-party tools through APIs.

4. Loyalty Programs

With an integration to your loyalty program you can automate exclusive deals to members, updates about their membership and synchronize members information to your contact lists with details about their preferences to filter campaigns and target them with specific content.

5. Website Popups

Create sign up forms to allow your website visitors to register to received exclusive deals through text campaigns.  Creating multiple forms that target different segments within your website and then add data to your contact list in a similar fashion will segment your contacts and therefore your campaigns could be targeted to specific topics or product interests.  This is an easy way to capture your customer information and build brand loyalty.